How to Run a Fitness Challenge – A Complete Guide


My First Challenge

I remember the first time I learned about challenges and decided we would put one on and it would increase sales for my gym! When I actually started creating the challenge I realized that it wasn’t as simple as it sounded. What should I charge for the challenge and what would be included since some of the challengers are already paying clients?

 I didn’t want anyone to not be part of it so I made it free. 

The challenge was centered around a worksheet that they would get and would fill out. 

I showed it to one of our clients and I told her about the challenge and I saw her eyes light up, so I knew it was something that created motivation in her.

However, I didn’t know what was needed to make a challenge great. Should it be weight loss focused? Or would that offend people? I didn’t have any up sells ready to go, and I barely promoted it on social media.

That first challenge I put on, I would have to say, didn’t produce much for my small studio in the form of new sign ups, more sales, or results for the clients.

 At the very least it created some excitement in the club.

Continue reading “How to Run a Fitness Challenge – A Complete Guide”

How affiliate marketing can pay off and earned Tracy $450 in a week for 1.5hrs of work! (Part 1) (Interview with Tracy Davenport)

Highlights from the interview

[06:01] – Why certain products are not worth selling even if you are making thousands of dollars a month

[09:50] – Why her third affiliate business ending up working for Tracy

[12:12] – How do you address the feeling that your friends or family feel pressured to buy from you?

[16:15] – Why choosing companies that offer recurring commissions is vital & Ways to sell a lot of product on social media

[21:26] – Understanding how much time to put in in the beginning to make it successful (while having balance)

[23:16] – How sharing an insecurity can help you sell to your audience


About our Guest

This is the first part of my interview with Tracy Davenport. She is a fitness and wellness lover and mom, at one point she was a full time nurse.

However, with young kids she wanted to add another stream of income and have more flexibility. After trying a few affiliate companies to sell for, she ended up finding an athleisure brand that’s taking off for her.

This is her experience and tips if you are thinking about affiliate sales to pump up your fitness business.

Continue reading “How affiliate marketing can pay off and earned Tracy $450 in a week for 1.5hrs of work! (Part 1) (Interview with Tracy Davenport)”

How to 10x your business with intro challenges & Facebook group strategy that blew up JR’s business to $189k in 4 mos

(Part 2) (Interview with JR Spear)

Highlights from the interview

[02:53] – Intro challenge case study – how to deliver it through Facebook groups and make it competitive

[05:30] – For an intro challenge – how much should you charge & what should you include

[10:05] – One way to do a cash prize while still ensuring you make money for your intro challenge

[14:38] – How to make your own clients become your best sales people through an affiliate program

[24:03] – The Facebook groups technique that skyrocketed his sales to $189k in just 4 months

[32:15] – The 7×7 grid that JR uses for strategy planning


About our Guest

To know more about our guest, visit the first part of our interview.

Continue reading “How to 10x your business with intro challenges & Facebook group strategy that blew up JR’s business to $189k in 4 mos”

How to use automated marketing funnels to grow to 50-60 clients in one month (Part 1) (Interview with JR Spear)

Highlights from the interview

[03:00] – The key to dealing with unexpected curveballs in your business is similar to dealing with or even an “ambush”

[09:46] – JR’s Daily Creed that helps him with accountability

[14:44] – 5 Main Funnels that every online coach must have

[19:35] – Why an email list is very important and how to build your own

[22:15] – The Challenge funnel to grow to 50-60 clients within a month

[26:39] – Different ways to set up a successful Fitness Challenge that gets you leads


About our Guest

Today, our guest is JR Spear. He’s an online personal trainer that gets tons of people in for his fitness challenge, but that’s not his focus. He just loves fitness. I mean, he had a couple of gyms before and a martial arts studio. So he has a lot of accomplishments under his belt. 

What he’s doing today is he’s coaching other PTs on how to grow their online business through marketing funnels. And he’s helped clients grow from, let’s say just a few clients to 50-60 in just a month with things like an intro challenge. 

In addition, he’s an Iraq veteran who survived a suicide bombing. In part one of my two part interview, you get to actually hear what he went through. What’s interesting is that he’s pulled a lot of lessons from that experience and being in the military, that’s really brought him a lot of success in his business life.

Continue reading “How to use automated marketing funnels to grow to 50-60 clients in one month (Part 1) (Interview with JR Spear)”

How to create a social fitness club that brings in $250k revenue (Part 2) (Interview with Kelly Howard)

Highlights from the interview

[02:28] – What does it cost to run an activity-based company

[06:27] – The surprising way to ensure a great social event

[11:38] – Kelly’s secret weapon that kept the community going online

[20:01] – The decision and life change Kelly made to become location independent

[25:23] – Different ways to promote your business that isn’t just social media posts

[32:07] – 2 Big tips to follow to find success as a fitness entrepreneur


About our Guest

To know more about our guest, visit the first part of our interview.

Continue reading “How to create a social fitness club that brings in $250k revenue (Part 2) (Interview with Kelly Howard)”

How to create add-on revenue streams & market your business with free PR (Part 1) (Interview with Kelly Howard)

Highlights from the interview

[02:29] – How Kelly started & sold multiple businesses

[11:23] – The different ways Kelly made money as a subscription model – creating multiple profit centers

[17:04] – Timing & marketing to effectively add a revenue stream through paid workshops

[23:03] – Why Kelly paid premium for a business that made only $900/month

[28:58] – Different Ways to Market with a small budget

[32:07] – How to get free PR to promote your business


About our Guest

Today, I’m talking to Kelly Howard. She’s a serial entrepreneur who has sold 4 different companies. 

One of the companies she’s founded is Bayou City Outdoors, it’s one of the largest outdoor activity social clubs of its kind. Through that business she’s seen life transformations such people start to become active and people meeting and actually getting married. 

She’s an online entrepreneur with her Fit Is Freedom Podcast, she talks about mindset and motivation, and through her courses and events she helps people create that life-change they’re seeking.

Continue reading “How to create add-on revenue streams & market your business with free PR (Part 1) (Interview with Kelly Howard)”

Why taking the leap & increasing your price to $800/month will pay off (Part 2) (Interview with Danny Wilson)

Highlights from the interview

[02:48] – Danny’s online marketing strategy that doesn’t cost a penny

[05:35] – Post tips that get Danny customers and how he creates posts that stand out from the crowd

[08:40] – How to do 60-minute comp calls while still filtering out the clients that are not ready

[13:54] – The gamble that Danny took that took his business from a low of 0 customer to being able to charge $1,800

[17:13] – Why being a specialist pays off over being a generalist

[22:26] – Why charging $3000 for a program actually makes you stand out


About our Guest

To know more about our guest, visit the first part of our interview.

From big box trainer to online trainer charging $2500/mo (Part 1) (Interview with Danny Wilson)

Continue reading “Why taking the leap & increasing your price to $800/month will pay off (Part 2) (Interview with Danny Wilson)”

From big box trainer to online trainer charging $2500/mo (Part 1) (Interview with Danny Wilson)

Highlights from the interview

[02:56] – Moving from being an in-person trainer with a limited schedule to attend his kids events, to a full time high-end online trainer with global clients and total location/time flexibility

[07:43] – The typical coaching approach that doesn’t work well but that most trainers use…And the easy solution to coach better

[14:12] – If you enjoy coaching clients so they don’t just see fitness changes but a fundamental life shift, then consider this “homework” technique

[18:06] – How Danny prices his high-end 12-week programs & what he includes

[19:50] – Can a personal trainer have non-exercising clients?

[21:08] – Danny’s PT App recommendation


About our Guest

Today on the show, we have Danny Wilson. He is a successful online personal trainer, dad of 2 kids who lives in Liverpool in the UK. 

He went from working as a driver to an in-person trainer to a struggling online personal trainer with no time to now a very successful trainer with lots of time for his family. 

He’s come from a body building background but has evolved his business model and his coaching style to be more flexible, introspective and work for anyone even those who don’t want to exercise. 

He’s a really interesting guy and you’ll learn so much from his story today. 

Continue reading “From big box trainer to online trainer charging $2500/mo (Part 1) (Interview with Danny Wilson)”

The 3 Step Model for Creating a Successful Online Business (Part 2) (Interview with Sean Garner)

Highlights from the interview

[02:46] – How being online could actually lead to a price increase

[05:07] – Should you close your online business once you re-open your physical space?

[10:23] – Business Planning: How to plan your operations for you new online fitness business when covid is over

[12:10] – Changes you have to address if/when you have both an online and offline business to run

[17:13] – Sean’s three-step model for creating a successful online business

[32:45] – Case Study of how an Endurance Athlete Coach Built up His Community of Followers


About our Guest

To know more about our guest, visit the first part of our interview.

Continue reading “The 3 Step Model for Creating a Successful Online Business (Part 2) (Interview with Sean Garner)”