[04:12] – Struggling through a cycle of diet fads and pills that didn’t work
[11:31] – How she accidentally created a following during her weight loss journey
[18:53] – From $750 per month clients to $250 per month clients — understanding Sheena’s business model
[24:39] – The macro percentages she uses for her client’s transformation programs and avoiding the pitfalls of using the BMR Mifflin St. Jeor calorie calculator
[27:11] – How she sells lower-priced digital products and the time struggle between creating lower tier Digital Products and your premium coaching clients
[31:00] – Getting 5 to 10 coaching inquiries a day from social media and receiving 100 messages a day on Instagram
About our Guest
Finding her own transformation at 250 pounds
Today on the show is Sheena Jones.
Just a few years ago, she was a mom of four trying to lose weight, but with tenacity, she built up a following as she lost the weight at a high of 250 pounds.
Now, she looks stunning and has a strong social media presence and has a very profitable online personal training business. She has high ticket clients of $750 a month and general coaching clients from $150 to $250 a month. Oh, and she also has digital products that she sells daily.
[03:26] – How Tim gave up Futures Trading to be a personal trainer
[06:27] – Getting faster results & charging $18k per 4-month transformation programs with Behavior Change Coaching
[11:16] – Could you be doing this wrong? How most trainers create pushback from their clients
[20:54] – Getting to $200-$300k/year without being overwhelmed with constant messages from clients
[33:48] – How to wait until week 4 of your program to have your clients log any meal…and still see 12 pounds of weight loss by week 6!
About our Guest
Our guest today is Tim Drummond. He went from being a Futures Trader to a personal trainer, and quickly honed his skills to be able to charge as much as $3,000 a month for his transformation programs.
Because of his success with training Top Executives and even celebrities, he went on to become a best-selling author and one of his books which is called Coach to the A-list.
Tim, using his behavioral change techniques, eventually transitioned his personal training business online while still charging $3,000 to $4,000 a month and was still able to see radical transformations in his clients.
Because of the results he was able to get and his passion for coaching, he’s transitioned his business yet again, and now coaches other personal trainers to build financially successful online businesses.
[04:18] – How to shift from “I don’t know how to make money online” to “I’m making a 5-digit income through Facebook marketing”
[10:51] – How Andrew made $30k in a weekend in his 3000 sq ft gym
[14:08] – The real problem with juggling in-person and online fitness training
[24:12] – The No.1 mistake the fitness industry is doing now
[27:20] – How he sets up his training programs to work as a sales funnel
About our Guest
Our guest today is Andrew Read, located in Australia. He’s a veteran personaltrainer, author, lecturer for a functional movement system and an ironmantriathlete.
However today, I’m interviewing him about his successful online fitness business. We’re breaking up his in-depth interview where he shares all of his secrets into three parts.
The first part is gonna be about his physical gym, his success and his struggles as he tries to make it work. In addition, we go into how he’s making $250,000 gross sales online with no employees with an average of 50 clients per month.
In the second and third parts of this interview that we’ll release in the next two episodes, Andrew will go into more depth how he sets up his programs for accountability, how he does his training programs so it doesn’t take him that much time, how he still addresses fitness, what types of apps he uses and the super innovative way he does his fitness challenge to get all of his challengers super psyched and feeling like they’re part of a huge community, even though they’re all online in different parts of the world.
[04:55] – A very simple set up to get your podcast going
[06:54] – Free and inexpensive podcast software to edit your podcast
[11:48] – How to get started with your podcast interviews w/o feeling too awkward so that it goes smoothly
[13:33] – Leveraging your network to get your first few guests
[18:26] – Is it difficult to get on Spotify and Apple music?
[23:50] – Momentum & expanding your network through podcasting
About our Guest
Today on the show is Jordan Berry, the owner of Kaizen Fitness, a New Zealand based personal training company, and host of the Kaizen Fitness Show, a podcast that interviews top athletes and health experts.
At only 21 he’s built up a successful personal training business with two trainers and a massage therapist. What’s interesting is that he’s built up a successful business without having his own gym space. He and his trainers actually train out of other fitness gyms.
This is a great low risk and low cost business model for any trainer to use to initially expand their business. The challenge with these businesses is it’s not so easy to find top-notch trainers and keep them. What’s amazing about what Jordan has done is through community events, training programs for his trainers, ongoing support, and even a podcast.
In the second part of this two-part interview, Jordan shares the small but hugely impactful things he does with his trainers and his customers to create a sense of a broader brand, community and support without having a central fitness studio.
[11:02] – Kristian’s simple but elegant social media philosophy with no paid ads needed
[16:36] – Why it’s vital to delegate marketing tasks and know your target audience well
[21:51] – How one 15-20 minute phone call can secure customer’s purchase
[25:31] – Why referrals can be a deal-breaker in the fitness industry and how to use them right
[30:05] – How Kristian built a successful online training business by treating people well and charging less to earn more
About our Guest
This is part three of my three-part interview with Kristian Leach. He initially set out to be a teacher, but soon fell in love with personal training.
He started in a big box gym, like a lot of us. And then he found his way in leasing space and doing online training. He makes, I would guess, about six figures and he can customize his schedule around his young family.
What’s interesting about Christian is that he’s found success really quickly as a personal trainer, which we all know isn’t actually that easy.
He actually grew his online business to having too many clients and all with free Facebook marketing. In addition, in this three-part interview series with him, we find out not only how he has found success in his career, but how he’s made it work for his family life and who he is as a person.