Social Media Post ideas to stay relevant and connected with your followers during this uncertain time

You might be wondering how do I stay relevant and sensitive right now during so much uncertainty and COVID stress.

One theme came to me when I was watching Conan O’Brien and Will Ferrell last night, as they bantered. They’re really funny. And Will Ferrell said in that leotard scene, “How was it a good weight?” And then he said, “With the quarantine, it’s been hard to not gain weight. How about you?” And then Conan said, “Well, there’s no fat in my face, but it’s all in my stomach.”

 

Pandemic 15 lbs

I agree. Now, some people actually have lost weight because they’re able to eat in more, cook for themselves and they’re not doing as many social functions. However, I think for a lot of people, it’s been a struggle. A recent poll done said that nearly half of the people they polled gained between one to six pounds.

So, this is a big stress for a lot of people. And I wanted to throw out some topics that you can use to really speak to what’s on your prospect’s minds right now on social media.

Continue reading “Social Media Post ideas to stay relevant and connected with your followers during this uncertain time”

How to give amazing nutrition coaching that drops the lbs without being a nutritionist (Part 2) (Interview with Kristian Leach)

Highlights from the interview

[07:39] – A simple nutrition coaching methodology that any trainer can use to teach nutrition while staying within their scope of practice

[13:27] – What recipes, videos, coaching to include in your weight loss program to create value and weight loss

[23:18] – How to know your macros when eating out and balancing protein macro percentages for Vegans

[27:07] – How do you focus on nutrient goals like fiber intake and if you should count total carbs or net carbs

[32:56] – How Kristian went from 0 customer to extremely booked — by learning from 2 big mistakes

 

About our Guest

This is part two of my interview with Kristian Leach. He initially set out to be a teacher, but soon fell in love with personal training. 

He started in a big box gym, like a lot of us. And then he found his way in leasing space and doing online training. He makes, I would guess, about six figures and he can customize his schedule around his young family. 

What’s interesting about Christian is that he’s found success really quickly as a personal trainer, which we all know isn’t actually that easy. 

He actually grew his online business to having too many clients and all with free Facebook marketing. In addition, in this three-part interview series with him, we find out not only how he has found success in his career, but how he’s made it work for his family life and who he is as a person.

Continue reading “How to give amazing nutrition coaching that drops the lbs without being a nutritionist (Part 2) (Interview with Kristian Leach)”

How to attract hundreds of online fitness clients by helping women going thru menopause (Part 1) (Interview with Kristian Leach)

Highlights from the interview

[08:20] – How Kristian went from a teacher career path to personal training at a big box gym to successful offline and online fitness business owner

[18:59] – What made Kristian choose to focus on training women going through Menopause

[29:28] – How Kristian built up his online training business & fitness video library part time

[32:10] – Kristian’s Online Fitness Business Setup

[33:59] – How to give a custom nutrition program to every client in under 5 minutes

 

About our Guest

Today on the show is Kristian Leach, he is located in Calgary, Canada. He initially set out to be a teacher, but soon fell in love with personal training.

He started in a big box gym, like a lot of us. And then he found his way in leasing space and doing online training. He makes, I would guess, about six figures and he can customize his schedule around his young family. 

In addition, he’s really big into his charitable work and has raised over $125,000 for programs like Charity Water, the salvation army adoptive family. What’s interesting about Christian is that he’s found success really quickly as a personal trainer, which we all know isn’t actually that easy. 

He actually grew his online business to having too many clients and all with free Facebook marketing. In addition, in this three-part interview series with him, we find out not only how he has found success in his career, but how he’s made it work for his family life and who he is as a person.

Continue reading “How to attract hundreds of online fitness clients by helping women going thru menopause (Part 1) (Interview with Kristian Leach)”

How to hire a manager for your PT business & tips on getting on your local news (Part 2) (Interview with Dani Singer)

Highlights from the interview

[11:58] – How 75% of Dani’s in home clients stayed on during Covid virtually… and how another group didn’t

[15:50] – Post Shutdown: How Dani’s transitioning his 5 full time trainers back to in-person in-home training

[19:34] – How to hire a director/manager to free up time and grow your business

[24:03] – Top 2 tips Dani for other In-Home Personal Training Business Owners

 

About our Guest

This is part two of my interview with Dani Singer. He’s the president and founder of Fit2Go, a top Baltimore, Maryland in-home training company. They train about a hundred clients every week. 

His business is impressive! After starting out in his college apartment at the age of 21, in just a few years, it is now one of the top in-home training companies in his area, and with a team of full time trainers. 

He even has business relationships with national property management companies to train for free at these apartment complexes in his area. 

In addition, he has been featured regularly on his local news channel through his regular health segment. There’s so much to learn from what he’s made work for his in-home training business.

Continue reading “How to hire a manager for your PT business & tips on getting on your local news (Part 2) (Interview with Dani Singer)”

Build a team of rockstar trainers that will grow your fitness business for you (Part 1) (Interview with Dani Singer)

Highlights from the interview

[13:56] – 4 Key Things that got Dani’s in-home training business off the ground

[23:27] – How paying double to trainers AND not requiring them to do sales paid off for Dani 

[30:36] – The free-rent apartment-gym business model that can skyrocket your business 

[35:32] – How to manage Trainers to feel like a team 

[41:52] – How Dani designs his programs to build up to 100 recurring clients per week! 

 

About our Guest

Today on the show is Dani Singer. He’s the president and founder of Fit2Go, a top Baltimore, Maryland in-home training company. They train about a hundred clients every week. 

His business is impressive! After starting out in his college apartment at the age of 21, in just a few years, it is now one of the top in-home training companies in his area, and with a team of full time trainers. 

He even has business relationships with national property management companies to train for free at these apartment complexes in his area. 

In addition, he has been featured regularly on his local news channel through his regular health segment. There’s so much to learn from what he’s made work for his in-home training business.

Continue reading “Build a team of rockstar trainers that will grow your fitness business for you (Part 1) (Interview with Dani Singer)”

Start Today! Non-techie content strategy using free tools that brings in 5-10 leads daily (Interview with Melanie Morissette)

Highlights from the interview

[09:26] – How to get Fitness leads using quick, easy and simple methods 

[18:27] – How to attract and respond to clients on Social Media

[26:18] – How Melanie attracts emails subscribers 

[37:07] – Simple tools (that you have!) to start recording videos today 

 

About our Guest

Today’s guest is Melanie Morissette. She’s a longtime personal trainer who has slowly made her way online. 

Recently with the lockdown, she revamped her online fitness business with regular videos, a free opt-in video product. And now she is releasing a paid video product and a future subscription service. She still trains regular clients offline, but she also has online clients. And now she will have this subscription, informational product revenue stream. 

Melanie teaches in many modalities from Zumba, Pilates, and Yoga, but she has a strong niche for training seniors with things like chair yoga. 

If you check out her website, abstractfitness.ca and her Facebook page, you’ll notice she has tons of video recipes, contents, and blogs. But what’s interesting about Melanie is that she doesn’t consider herself a techie at all. From her robust online presence, she has proven that with free cheap tools, software, and basic video editing skills, you can have an amazing online fitness business with a strong stream of leads.

Continue reading “Start Today! Non-techie content strategy using free tools that brings in 5-10 leads daily (Interview with Melanie Morissette)”

How to reopen your gym successfully post coronavirus (Part 2) (Interview with Joseph Dispenziere)

Highlights from the interview

[07:49] – How to approach your landlord in case you need some help with rent

[10:19] – He’s going to answer the question: Are people going to return to the gym? Plus, actual survey results from a survey of gym goers

[12:51] – Joseph is going to give us an Outline for gyms to use so that they can reopen while keeping members safe from infection

[17:05] – We’ll also cover ideas of how a class and gym floor based business can make a profit if capacity is capped with social distancing

[24:26] – We’re going to cover the question a lot of us fitness facility owners are asking ourselves if times are tough: How long should we keep pushing on? Joe has interesting insights on what to think through when making that decision

 

About our Guest

Our guest today, Joseph Dispenziere is a serial fitness business entrepreneur with over 35 years of experience in the health and wellness industry. 

One of his ventures, a cross training fitness studio, was an in-home personal training business and also a small group and one-on-one personal training studio that had 18 trainers, and at its peak 20,000 one-on-one sessions a year before he successfully sold it. 

He went on to start Core Fit Consulting, which consults gym owners from sales, to facility design, to lease negotiation, and even financing. And as an extension, he also formed, “The Gym Broker”, which as its name suggests acts as a broker for gym buyers and gym sellers. 

Here’s the second part of my interview with Joseph.

Continue reading “How to reopen your gym successfully post coronavirus (Part 2) (Interview with Joseph Dispenziere)”

How to buy a gym OR sell your studio for the best price! (Part 1) (Interview with Joseph Dispenziere)

 

What you’ll learn from this episode

Things to consider for a successful sale of a Small Owner Operated Personal Trainer Studio

How to create value by growing your fitness business with a team of high quality dedicated trainers. We talk about the age old question: Should you make your trainers Contractor or Employees? 

How to use a numbers-based business plan to get bank financing (Franchising, Valuing a Franchise Gym Business, Current Changing Trends in the Fitness Industry) 

Things to consider when deciding if you should Buy or Open a new gym? (Hint: one of the options could set you up to make profit from day 1! With financing the optimal approach that makes you money on day one!) 

Most importantly, how to estimate what your gym is worth.

Highlights from the interview

[11:38] – Things to consider for a successful sale of a Small Owner Operated Personal Trainer Studio

[22:16] – How to create value by growing your fitness business with a team of high quality dedicated trainers

[44:52] – How to use a numbers-based business plan to get bank financing

[57:30] – Things to consider when deciding if you should Buy or Open a new gym?

[01:06:49] – Most importantly, how to estimate what your gym is worth.

 

 

About our Guest

Our guest today, Joseph Dispenziere is a serial fitness business entrepreneur with over 35 years of experience in the health and wellness industry. 

One of his ventures, a cross training fitness studio, was an in-home personal training business and also a small group and one-on-one personal training studio that had 18 trainers, and at its peak 20,000 one-on-one sessions a year before he successfully sold it. 

He went on to start Core Fit Consulting, which consults gym owners from sales, to facility design, to lease negotiation, and even financing. And as an extension, he also formed, “The Gym Broker”, which as its name suggests acts as a broker for gym buyers and gym sellers. 

I wish I met him when I was selling my gym!

Continue reading “How to buy a gym OR sell your studio for the best price! (Part 1) (Interview with Joseph Dispenziere)”

No-Franchise Joint-Venture Gym Expansion Model (Part 2) (Interview with Kisa Davison)

 

 

What you’ll learn from this episode

How to buy your next gym location with only $5K down and no loan from the bank!

What Kisa’s well-run gyms net profit margins are (so that’s the Net amount of profit that she takes home after all expenses)

Her process to track her conversion from lead to new sign up accurately & with no fancy computer software

You’ll learn about her optimized risk expansion model. Have you ever thought about growing your gym to another location but didn’t want to take on a whole ‘nother gym by yourself? And creating a franchise was also not appetizing for you?

Then make sure to take out your notepad because she will share this amazing different type of expansion strategy for your gym, which we’ll call the Joint Venture Model 

 

Highlights from the interview

[04:12] – How to buy your next gym location with only $5K down and no loan from the bank!

[10:39] – What Kisa’s well-run gyms net profit margins are (so that’s the Net amount of profit that she takes home after all expenses)

[13:14] – Her process to track her conversion from lead to new sign up accurately & with no fancy computer software

[27:32] – You’ll learn about her optimized risk expansion model. Have you ever thought about growing your gym to another location but didn’t want to take on a whole ‘nother gym by yourself? And creating a franchise was also not appetizing for you?

 


About our Guest

I’m excited because we’re going to listen to part two of my interview with Kisa Davison, the co-founder and head coach at Straight Blast Gym of Montana, which actually has three locations. 

In addition, she coaches other fitness entrepreneurs and has four nearly grown kids on her plate. She also manages her family’s residential construction company and investment properties, and is really big into charity. 

Eleven years ago in the middle of a recession, a personal crisis, and career crisis, she and her husband with four kids, opened a brand new gym and they haven’t looked back since. Here’s part two of my interview with Kisa. 

Continue reading “No-Franchise Joint-Venture Gym Expansion Model (Part 2) (Interview with Kisa Davison)”

Build a Real Estate Empire & Gym Empire + How she did it Mid-Recession (Part 1) (Interview with Kisa Davison)

Highlights from the interview

[06:43] – The personal and financial crisis Kisa went through, and how Yoga ended up being her saving grace

[13:40] – Opening her first gym in the middle of recession… and being immediately profitable

[17:40] – How they successfully started with an under $10K budget to launch their first gym

[19:52] – A pre-launch fundraising formula — how Kisa raised money to open their gym with a Pizza Party and a paid-in-full membership offer

[23:35] – Building a Real Estate Gym Empire


About our Guest

I’m so excited because today I’m talking to Kisa Davison, who is the co-founder and head coach at Straight Blast Gym of Montana, which has three locations — in Kalispell, Whitefish, and Missoula.

She also coaches other fitness entrepreneurs. In addition, she has four nearly grown kids and even has time to manage her family’s residential construction company and investment properties. 

In addition, if there could be more, she has much charity work and she has founded Gorilla Booster Club, a nonprofit to support Montana grappling athletes.

She clearly has systems to run her gym efficiently and she’s accomplished a lot. So, I’m so excited to have her.

Continue reading “Build a Real Estate Empire & Gym Empire + How she did it Mid-Recession (Part 1) (Interview with Kisa Davison)”