How I Got My Fitness Business To Half A Million Dollars In Revenue In 12 Months

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How I moved to NYC broke,
alone, and without a job

So today, I’m going to talk about how I got started as an entrepreneur.

My story of basically moving from Hawaii, coming to New York City, how I lost $100K on my start up business and how I started my first about half a million dollar company!

When I decided to come to New York City, it was almost on a whim as graduating from the University of Hawaii.

And I thought to myself, where should I move?

I talked to a career counselor and they said, well, New York City, there’s no place like it.

At that time I was considering San Francisco or New York, and maybe it seemed like everyone from Hawaii went to San Francisco.

I thought I will choose the hardest place I could imagine. If it’s the most unique, I must go there.

So I thought I will choose the hardest place I could imagine. If it’s the most unique, I must go there.

So off I flew. And the crazy thing is that I actually knew no one. I didn’t have any friends or family in New York City.

I just scared the shit out of my parents. I kinda came up with this whole plan of all these people and like my cousins, friend’s daughters, auntie like, Oh, she lives in New York, great! Call her up. Because everyone in Hawaii is our friends, right?

Well they thought I had this whole plan, so it makes me feel comfortable. But let me tell you, I did not have a plan.

I was winging it and I had like barely $2,000 to cover rent and feed myself. I mean I was a broke girl.

Like with the show Two Broke Girls, at least they had each other. I had nobody.

The only thing that worked for me was that I got on a plane and my friend Annie was doing some type of schooling community college summer program there because she was finishing her time at University of Hawaii. So she was in New York City in Queens, Flushing.

So, I went to stay with her for two weeks. I had two weeks to stay with her, find a place figure out my life. And I basically did that.

I got to New York City, I stayed with her in Flushing and I started applying for jobs.

Craigslist and misadventures in New York

I basically used Craigslist for everything —
to find apartments, look for jobs, make new friends, to go on dates, find people to help me.

Let me tell you, my friend was old-fashioned Craigslist. This was, way back 2005 and I basically used Craigslist for everything — to find apartments, look for jobs, make new friends, to go on dates, find people to help me who were also my date. I dunno! It was a long story but it worked out for me.

Not Safe. Do not let your daughter move to New York City. That’s the moral of the story. Don’t let them move. It’s a bad idea. Tell them all the horror stories and people get shot on the subway because I have some stories for you.

But anyways, I did it. I found a place in Brooklyn. Turns out windows are really important. And being the naive person I was at that age, I thought it’s a room.

I would remember not having a bed so someone lent me an inflatable bed.

But the thing about an inflatable bed is it can have holes in it. So, if it has holes, what happens is when you sleep on it, like it sinks and you’re pretty much on the floor.

So it’s not really a bed, but it worked. I mean, maybe it gave me a sense that I wasn’t crazy poor. So I slept on this for a while and it turned out that in New York City in July, when I moved around June/July, it’s really hot and a window is a good thing.

I think I had a skylight, but I didn’t have a window because it was like a room between other rooms, which probably means it wasn’t really a room before.

But anyways, I stuck it out and then there was Wifi. And I had like four other roommates. It was just crazy.

I finally got a job, but…

I ended up getting a job in Hawthorne, New York and it was at a jewelry store, a wholesale jewelry company. And I got super excited.

But they’re like, “Well, if you’re going to take this job, you have to actually move closer to Hawthorne because you’re in Brooklyn right now.”

I’ve got this place in Sunset Park. I said, Okay! Craigslist — looking for the closest… — I wanted it to be near New York City so that was the best I could do with something in the Bronx.

I found an apartment in the south Bronx with a man I never met before

I found an apartment in the south Bronx with a man I never met before and he was like 300 pounds. There’s nothing wrong with that. It’s just that I was a little intimidated, but I was like, I love everyone. It’s all good.

But it turned out the apartment, the room that I was renting, was extremely cheap.

It wasn’t really a room — a room is a stretch. It’s kind of like living room and if you took a ply board and you nailed it on two pieces of stick to create a partition and you made a room, that’s it, that’s where I was.

There was no sound barrier. And then the floors were just extremely deteriorated that you wouldn’t want to walk on it with your bare feet, which I probably did because I’m from Hawaii.

So that’s where ended up living to take this amazing job in Hawthorne. I ended up commuting almost two hours each way and pretty much being terrible at this job.

I mean, I was terrible. I would fall asleep. I was supposed to scroll through the numbers every month. It was like January, February, March, April. And you had to be like, “Yes, yes, we need more. We need more heart shape bracelets. That’s definitely March. Oh, I can see the trend. We’re going to need more rings with pandas on it in January. Yep. Let’s order that.”

And I was sick. I don’t know what I was doing.

I just didn’t understand how I was supposed to know. And she’d say, “Well, you should know that we need to order those things because if there’s a holiday that day or we’re going to be doing a sale.” I was like, I don’t really know. So I just ended up guessing. I’m like, I think, I guess it just, and I did terrible. The poor person who was managing me was like, “I don’t know, you’re not helping me at all.” And I was like, “I’m so sorry.”

It turns out I just wanted to do marketing and I guess I thought working for a jewelry company I would do marketing. I don’t know what I was thinking.

We parted ways and I thought I need to get out of this apartment.

But anyways, we parted ways and I thought I need to get out of this apartment.

So within basically two months of living in New York, I lived in a no-window apartment in Sunset Park.

Then I moved to not really a room in the living room, with a man in the South Bronx.

After a month of living there, I told my roommate, this is probably too much information, but this is what made me, you know New York. It’s hard knock life.

I told him I was like moving after a couple of weeks and he didn’t want to give my deposit back. And he started becoming very mean. But I don’t have another apartment yet and all my stuff was there. I’m supposed to be there for another two weeks or something so I had to endure.

It was really stressful and I stayed with somebody and then I stayed with another friend. All these friends that I just met within that amount of time.

I moved to Chinatown

And I ended up finding a girl in Craigslist who was subletting her space, her room, which turned out to be in Chinatown in Manhattan.

If you can imagine if this was something I could afford, which was something under $700 and it was in Chinatown. It was a living room, very small, the size of a queen size bed maybe.

And then the worst thing about this was my roommate got mean on me.

But to keep the story short, I found this new place and I’m super excited. I went to get my stuff but the guy locked me out of the apartment. I was crying. I ended up not getting my stuff. And then having to sue him in small claims court.

Moving to Chinatown and not having a job now because I’d quit the other job and kind of living with, it turns out, two other girls in this really tiny apartment.

The great news is the girls, turned out, didn’t realize that their roommate was leaving. It’s like she just told them. And one day I showed up. So the sense of friendship we created from that was really great. It was like, we like you because you — a random person who showed up in our living room and there was no surrounding partition for the living room.

They would just walk out and be like, “Stranger danger, stranger danger, who is this girl?” And even though I became friends with one of them, basically what happened is, weirdly enough, we became really good friends. Weirdly enough, within like three or four months they kind of kicked me out.

So, it was like a tour of all the boroughs in New York City, a crash course on how to make friends and how to not make friends and get a job. It was really, really rough.

I remember crying, telling my parents to call me cause I was scared. And my mom then told me, “You can always come back.”

I just remember being so scared at different times, especially with that guy and my stuff and being afraid.

I remember crying, telling my parents to call me cause I was scared. And my mom then told me, “You can always come back.”

But to me going home wasn’t really an option. So I stuck it out.

I ended up after living there for a couple of months and then being kicked out, I ended up kind of moving in with someone I was seeing at that time. So I mean, I guess I ended up finding the place I was with him for a little bit.

So that was my crazy story of how I tried different places and it was rough. And how it was really rough finding a job.

I got a job teaching tennis

I thought, should I start my own business? Because I always wanted to start a business.

But I think what ended up ultimately happening after doing all kinds of stuff — I did telemarketing, I did sales. I was, Okay, give me a job. I will prove myself.

I ended up finding a job teaching tennis.

I ended up finding a job teaching tennis. And it was generally well paid. Then from there I thought I could go and have some time to try to start my own business, which is what I wanted to do.

So I tried to do a clothing business, a little bit of a child’s clothing business.

But then I realized that there’s a lot of money to make in tennis.

I started my own tennis classes

I remember posting an ad on Craigslist about offering tennis lessons and someone emailing me how much it would cost.

I remember thinking, Oh, what would I charge them? And I thought of a number and $16 for an hour seemed like a lot of money to me at the time. So I said $16. They’re like, okay. And I was like, awesome.

I just had to find a tennis court, which was kind of weird, but I’ve found one on the lower east side.

So that was basically how I started my tennis teaching career, and my realization that it could be a business.

And from there I started doing more lessons and thinking, How can I get more locations? Because that was the biggest thing that was hard about tennis in New York City — finding tennis courts or a place to play tennis.

I would just basically search and search and figure out innovative ways to create tennis courts in the city.

So that was the start of Bumblebee Tennis and my awesome, crazy ride with running one of the, I would say, one of the largest tennis schools in the city.

We had so many locations. We got to almost to half a million dollars in revenue, and we had leases with the city. We were doing summer camps in Gramercy and lower east side. We did classes on the upper west side, so we were all over the place and it was like so awesome, but really stressful.

The biggest takeaway from all of that, I just remember thinking to myself, God, I hope this is just one of those great stories I can tell one day.

I was scared of my mind, I didn’t have friends, but I guess he answered my prayers because at least I can tell the story now.

How I started my first about
half a million dollar company

I’m sharing my entrepreneurial journey from coming from Hawaii to New York City and then traveling all of the boroughs and a crazy ride of basically living in rooms with no windows to rooms that weren’t really rooms, but at least had a wall. And in the South Bronx too, living in Chinatown with a living room with no wall. So it couldn’t get worse probably.

But then I found, I ended up kind of getting the stable place I was living with my boyfriend and we were living in Queens, East Elmhurst.

So not even like a hip area. Not that anything’s wrong with that, but basically, I had to take a bus to get to the subway to get to the city. So it was a good one hour and 45 minutes kind of ride.

I got a job at Sutton East Tennis Club, teaching tennis lessons.

By living there, I was able to save a lot of money and I just started to teach tennis lessons.

So I got a job at Sutton East Tennis Club, teaching tennis lessons during the winter when it would be impossible to find outdoor location to teach.

During that time I was calling places to find places to offer tennis lessons.

And I was looking, I was trying to go after the youth tennis so I could do indoor gyms looking for tennis courts, indoor courts courts on top of a roof, courts anywhere.

Looking for the perfect place

And I found a place in Gramercy Park. It’s crazy. It was a city park and there was tennis lines and holes, but holes weren’t really there, it seems.

So what we do is we actually got a cinder block and we filled it with cement. And then we put the tennis net in there, made out of PVC.

And then I think we initially started off with like this green fencing net, this plastic one that you can get from home depot.

And we would drive. So me and my boyfriend would drive to the city. We’d put the net up and then I would teach the tennis lesson. And this was a park. So not really with grass, but just the park with like basketball and baseball.

Right behind the tennis court was like people playing cricket and remember we’d kind of get into like, not scuffles with them, but kind of say, “Hey, watch out, we’re playing tennis here.” And they wanted to play cricket. So it was really stressful trying to make sure we got the court before other people did.

But it was such a great location and people would come up to me all the time about wanting to take tennis lessons and I was able to charge like $75.

It was amazing. I was able to make money and see how I could create a business off of it and hire instructors. So that was a great location.

And then I found my single location in lower east side, but let me run to their gym to do a youth mini-tennis and then got mini-tennis nets.

The big thing is I got this one place called St Patrick’s old cathedral. I remember this place well. And this guy named Chris, really Nice Guy, but he reminded me of the guy from the Simpsons — Ned I think — but really nice guy.

They let me rent it because they weren’t doing anything with the gym.

Amazing location.

I had a pretty big space and there wasn’t that many columns, which was the problem. And I remember the crazy thing was, I think it was the start of the first season, and it might’ve been the fall and the fall was a big time for youth activities because everyone plan their activities and they try to get in.

So I remember just in the nick of time ordering this huge tennis net and it may mean it was huge. Like a real tennis net and they had poles this thick. And the width of a full tennis net, the thickness of the pole was three or four inches. Three inches in diameter. So that’s how thick the poles were. I ordered two of them, I think.

I didn’t even know what these tennis nets looked like. I had them delivered by freight straight to this cathedral.

It literally came in the day of the first lesson and it turned out we didn’t even need all the poles, so it would only use two of the poles and we’d set it up every time and they’d let us store it in the stage.

And it worked out perfectly. I mean, just by luck.

And then I would put even two kids’ lessons on one half court. It was just a great location and we did a lot of tennis lessons there.

Another pivotal place we did was Upper West Side and Columbus Circle. I knew there was a tennis court there, but I could not for the life of me get the person who’s in charge of the facilities to respond to me.

So I would call her and email and call her. I look her up on the directory and leave messages and one day I was like, you know what, I’m just going to sneak into the building.

So it was like literally John Jay College of criminal justice and I would literally just like you’re supposed to check in, but I think I just walked right in, went to her office and I was like, “Hey, we’ve been well, you know, I’ve been calling you about this tennis court we want to rent.”

And to my surprise, she was, “Oh, hey yeah, I got your messages.” I was like, “Oh, you did? Oh, of course. Yeah, of course. Right, right, right, right. Okay.” And she was like, all right, well, you know, and she let me rent it out with a fair price. And that was a great location.

So, I mean from there we just added more locations that we could, but those were the best ones. Really.

Then we also started to do some indoor tennis at schools and then we did summer camp, which is really big, but so much work. It was so much work. It was kind of just a lot of stressful. But that was a huge money maker.

There was just so much demand in the city. And we did search engine optimization and all that stuff. But the fact is that people wanted our product and it was just about making sure we get it to them and making sure everybody showed up and all the college kids. I had a higher or post Grad college students I hired, would show up on Saturday morning instead of like sleeping in cause they probably went out.

That was the hardest thing and making sure all of the facilities were open and making sure everyone was there on time. And it was just so hard.

And I just
was so overwhelmed and I just knew I needed to get out.

So I just remember coming home to Hawaii and just looking at my sister and just bursting into tears just by how much overwhelmed I was because it was a recreational service, meaning you have to be available on the weekends, on the evenings, in the morning and during the day there’s no business hours for it.

But even then, it took time. We had hired a couple of major general managers. It just took a long time. So I ended up having Mike, who was my boyfriend at the time — I think we broke up, but we were friends — and he knew all about the business.

I ended up having him run the business until the leases ended. Because we had leases with the city — side note, we had a lease at McCarren Park in Williamsburg — and that was a fantastic location.

It’s all about the location

So I think the thing is, we would do locations and we would offer the same awesome tennis lessons.

But I could see how certain locations just did way better than others.

It was such a good experience and seeing that people just wanted the service, it was a product people wanted and in that right location and that I could see that if I could have put the same amount of effort in like a place that was a little farther out.

For example, once we got into a few stops off from the city, we just didn’t have as much central demand if you’re farther from the train stop. It was just harder.

So the biggest thing I need to take from that is that location matters. Where you are matters.

It’s not just the product, but it’s that fit of location and product. And so sometimes I shouldn’t take it personally if I created an amazing product, but it’s just in the wrong location, or the audience is just not right.

So that’s my takeaway. And that was my story with Bumblebee Tennis.

It was an amazing time and I just loved that business. But it’s just that time had come for me to try something different.

In my next podcast, I’m going to talk about Alana Life and Fitness.

My next chapter and me getting into publishing and podcasts.

How I lost $100k with my
startup & how to prevent
this for you

My passion is to help you become a very successful entrepreneur by developing and sharing with you systems to help you develop a product, grow your business, and optimize your operations through automation.

I’m really passionate about it because I started a few businesses and they see how much not having system drives chaos in our entrepreneurial lives.

How it reduces our chances for profit and it also reduces our chances for success.

I’m going to share with you a really fun story. I lost $100,000.

Today I’m going to share with you a really fun story. I lost $100,000.

Okay. Not so fun.

Actually, pretty shitty.

But I thought let’s start off really honest. Let’s just cut to the chase and just talk about our deepest, darkest, saddest moments that were recent.

Just shows that I am not that good at things sometimes, but actually I don’t want us to take it that way. I mean that’s dark places I went and I don’t want you to go there.

Just because you failed doesn’t mean that you’re not good at something.

Just because you failed doesn’t mean that you’re not good at something is what I have told myself now. So I have gotten to the stage that failure was an opportunity.

So, let’s go to the story. But my reality of that happened not too long ago.

I started a tennis school called Bumblebee Tennis in New York city.

I was in my twenties. I don’t want to date myself. And I did well, except it was so hard.

It was trying to get instructors all over the city and facilities. It was just really difficult. It’s really stressful.

I opened a fitness gym

I was always into fitness, so I thought, why don’t I open a gym like this woman’s gym? And I did that.

That’s a whole another story. I decided why not open a cycling studio. I love cycling half the time. And I was thinking I could open it in Jersey city where I was living at the time or I could open it where the woman’s gym was in Brooklyn. And this is basically one of the most difficult decisions I made. Or pivotal really.

I ended up opening it in Brooklyn near the studio I had because a spot opened up and it seemed like an easy way to do it.

I was losing between $3,000 to $7,000 a month depending on expenses.

So was that the right decision? Well, let’s just say once it opened, I was so excited.

Once I had to start paying rent and I realized how few people were walking in from what my expectation was.

I was losing between $3,000 to $7,000 a month depending on expenses.

I was losing my mind.

Like I felt so isolated and I’m scared of failure. I felt like this train wreck was happening or it was about to happen and I couldn’t stop it.

And basically I closed it about a year later and then even a year after that I had to sell stuff, get rid of stuff. I’m still getting rid of a few things and it just haunted me and I thought, Why didn’t it do well?

I had a few successful fitness businesses and they made money and I had never really had to deal with losing so much money.

So that was my twenties and thirties.

Now I’m reflecting on that and I have a new business I want to start. And I’m going to take with me the lessons I learned from that cycling studio.

I can truly say it was helpful. And that it was going to help me bring success into hopefully my next venture. And hopefully you will take the lessons I learned to not do the same mistakes.

So what is the lesson I learned?

Well, one thing I always said to myself is, I wish I was dating an accountant because if you date an accountant, you could probably, it’s illegal to do this. Okay. So let’s not really say I’m going to do this.

And then look, I’m not dating an accountant, but you could find out all of the information they have about or all like the P and Ls of all the different types of businesses, all that data of their, their profit margins and their expenses, what really drives their costs, how much revenue they’re making.

These are the private businesses. Maybe that little falafel store on the corner is cashing in, but it looks like a shit hole.

Oops. But then that cute boutique store with what looks like a lot of customers doesn’t actually have high sales. So, that’s kind of what I would want to know. That data.

Mistakes I made

Because what I realized is that I’m sitting in the cycling studio watching these people go by. I’m on the 86th street in Bay Ridge, Brooklyn.

There’s tons of people. It’s sunny outside. I have a cute display. But no one walked in. Like we would just sit there and no one would walk into the darn store, the cycling studio. And I just thought just by being open, people would walk in.

But the bottom line is people weren’t willing to pay what I needed them to pay at a very minimum amount for cycling classes.

That was one of my first mistakes.

Another mistake I made was thinking that I could will, my way to making it successful, I could just convince people how awesome it was or keep optimizing the experience.

But the bottom line is people weren’t willing to pay what I needed them to pay at a very minimum amount for cycling classes.

In fact, I don’t even know if they were willing to pay for cycling classes, period.

And the goal of this podcast is to explore how to get that data, get that information before you invest $100,000, $50,000, $1,000 or even $500.

Because sometimes we get a lot of things right. I thought, I think that the cycling studio, the actual execution of it was A minus B plus.

Wasn’t perfect, but it’s pretty good. And I think in a different location it would have done better with people who maybe where Jersey City, where people are used to and have the disposable income to pay for premium cycling or fitness experience.

So if I had that data, I might be having a different story. I might be saying I made $100,000 which would which would be a lot cooler. As much as I enjoy being able to tell people I lost $100,000.

I think I might enjoy saying like I made that much money in a year. So this loss has made failure really real to me.

At least they can say, I didn’t lose someone else’s money. I didn’t lose $1 million.

But that could happen and that could happen to any of us. And it doesn’t mean we’re bad entrepreneurs. It means very likely we have the wrong product.

So, now that I’ve learned that failure is real and it can really set us back, it can make us not achieve our dreams of being an entrepreneur and changing of the world to going back to a job, which isn’t terrible, but that’s not what we’re about.

The point is that failure is real. It’s so real and it’s so real that maybe that’s why you’re not starting the business.

But the optimistic, awesome answer is that success is real and we can get there through by minimizing our risk through using data and systems.

You see what’s happened to other people.

But the optimistic, awesome answer is that success is real and we can get there through by minimizing our risk through using data and systems.

So, I went back to a book that I read before I opened Alana Life and Fitness as I was actually trying to create a content business, I believe, which was the Lean Startup.

And another book called The Write It by Alberto Savoia. And these books basically say, what we need to do is come up with a hypothesis about what people want and then before creating an actual product to see if people want that.

Because at that point that’s me and the cycling studio fully equipped. That’s you and the prototype of the self cleaning toilet bowl wand. Instead, you find out that data before you create the product.

So that’s one of the biggest Ahas! And another big Aha is that there’s different reasons why a product doesn’t succeed and lots of people think it’s execution.

They didn’t execute the product right.

Or maybe they didn’t market it right and people just didn’t know about it to buy it. But what the lots of these books are saying is that it’s just the fact that people are just not that interested in the product.

The product is just not solving something that’s really painful for the customer, that they’re willing to open their wallets to pay for it.

So the idea is to find out if people are willing to open their wallets and pay for it by, if you can offer the product somehow, which we’ll figure out, offering the product, seeing if they’re going to pay for it before even having the product.

So one example to make it really brief is instead of me opening, and this is an example sort of from The Write It book, instead of me just opening a cycling studio, sitting in there and basically putting my hands together and praying to God that someone would walk in the door or standing outside and invasively hollering at everyone to come in, which is what I did.

I did that. Also, I would take the bicycle and I’d holler instead of doing that, I pay the landlord a hundred dollars and I put up a sign in the window “Cycling classes, $10. Come in and talk to me when you’re ready.” and just see how many people walk in.

And I would have known from that, just that specific data point for doing that for one week with $100, maybe even try to get $50 — why not? How many people would actually come in interested in cycling classes for let’s say $10 or $15.

So he calls it sorta like, Pretendo type. And in the Lean Startup, they have like the MVP, just a minimal viable product.

But go even farther than that is what I read in The Write It. I’m still re-reading the lean startup and the analytics part.

But going further than that, see how much data you can get with just $5 invested or as little time invested.

And why? Because it’s a process.

Testing a hypothesis

It’s a cycle of having a hypothesis about how the product should be or who it should be sold for, how it should be sold, seeing if people will actually pay for it and respond and then seeing your data, seeing if you’re right. Will people — in The Write It, he talks about second day sushi at half-off — do people, would people really be willing to eat half second day sushi if it’s half off? So actually offering it, maybe it’s not actually second day and you put a label on it and you put second day, even though it’s fresh, just see how many people actually opt to buy that at half price.

So, the exciting thing is you’re incrementally getting better with very minimal investment.

The worst thing is what Seth Godin talks about in sunk cost is me cycling studio $100,000 in and thinking and making decisions and not even off of data or even what I want.

But because I’ve lost so much money that it seems like such a loss to close the studio to throw the bikes away, one person said and to say, “Yeah, the a hundred thousand dollars did nothing for me.”

That was really hard and that became a sunk cost and that became a reason that times for me to keep it open, but that’s not the right reason.

If I just looked at the data that people were not interested in buying a cycling class or willing to pay or enough people were willing to pay, I could’ve made a better decision.

So we want to also avoid decision making off of sunk cost and go back to data. So if we use the process of coming up with a hypothesis and saying, I think that 50% of the people on 86th street are going to walk in, or 50% of the women, because we’re a woman’s only gym, mainly are 50% of the women are going to walk in show interest.

And out of those 50%, 10% are going to buy, and that’s going to leave me with at least 10 customers a day buying $200 worth of stuff that’s $2,000 and we could live off of that.

That could have been a hypothesis.

What I could do is do an experiment and see how many people actually walked in before actually renting the place or even putting up a table, seeing how many people actually did I get 50% of the women to stop by? Of those 50% did I get 10% to buy something? And if it turns out it’s not 50%, it’s 10% and of that 10% it’s 1%, then I know that maybe this is not a good business or that’s not a good location.

Do people want this product but is it the right location or is it the right demographic for that product? Or am I selling it even the right way?

So the whole process can actually be used not just for a product. Do people want this product but is it the right location or is it the right demographic for that product? Or am I selling it even the right way? Maybe I need to sell it, I mean maybe I have a table outside. But maybe I need to sell it online. I dunno. Just an example.

The methodology can be used in a lot of different ways and even if you have a current business and you want to develop a new product line or figure out new opportunities, it’s also something good.

So my goal is to really understand these processes and as I do my market research to start my new business that I want to share with you the PR, the journey. Cause hopefully it’s really, it goes really well.

Where, and hopefully my market data hypotheses show that there is a demand for it is to just to have a lot of these processes ingrained so that I can use it to keep iterating and not just come across one great opportunity, but to make it the right product market fit for the product.

Avoiding burnout

The second thing I’m passionate about for entrepreneurs so I can see their success is avoiding burnout.

Avoiding the feeling that we need to sacrifice our souls, sacrifice our relationships, sacrifice everything to make it happen.

That’s why I believe systems can help us — systems that helps structure our day, systems to remind us to meditate and exercise.

So I really want to share the holistic side of being an entrepreneur so that you can maintain your energy because that is going to be the most important thing.

As an entrepreneur, no one necessarily above us is telling us, okay, you’ve done good enough. Stop now. Or you can, it’s okay to give yourself a pat on the back.

It’s okay to give yourself a break or feel good about that.

We have to do it for ourselves.

I don’t remember what venture capitalists quote I heard this from, but they told an entrepreneur thy are funding, the most important person you need to manage is yourself. And that’s absolutely true.

The most important person you need to manage is yourself.

I wouldn’t say I’ve managed myself very well all the time. But I’m learning and the structures and the ability to use a structures to get back.

It’s really important for your happiness so that you can keep being an entrepreneur and helping the economy in the world.

The format’s going to be sharing some, some learnings from books I’ve read, new processes I’ve developed from what I learned that I think will work for me in a very direct real way.

And also talking to other entrepreneurs or people who do bring products to market or have to deal with automation and systems and learning from them and hearing their story.

I’m super excited and I’d love to hear what your experience has been.

Have you experienced starting a business and losing a ton of money and wishing you did it in more of a lean way and tested that as a product market fit?

Or do you have some best practices that worked for you and that you’re sharing with other people?

I’d love to hear it in the comments or on social media.

I look forward to talking to you and I appreciate your support.

I can’t wait to share with you more about the business I’ll be starting and what I’m learning and putting together for my next venture.

I’ll talk to you soon.

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